Website design for one of Lincoln Center’s numerous programs – the White Light Festival.
The website had to reflect and compliment earlier established print promotional materials – specifically the White Light Festival brochure. Moreover, the final website was aimed to reflect the very essence of this program – a spiritual dimension of music as manifested in different cultures and musical traditions. It was a pleasure to take this project from its inception all the way to production.
This project involved designing a series of Giftybox guidebooks, each featuring a dozen NYC based venues. A gift certificate for one venue of choice was included with each guidebook.
These guidebooks were envisioned as a perfect gift idea – providing a recipient with a variety of gifts or experiences to choose from. In retrospect, this was a product similar to today’s flourishing retailers such as Groupon or LivingSocial. Conceived as a printed piece, which was aimed to be sold in bookstores and gift stores nationwide.
This project involved the development of a full spectrum of American Songbook promotional materials.
Working as an intermediary between Digital Media and Creative Services (Print) departments of Lincoln Center, I developed a self-mailer postcard design, a series of ads to be featured in various publications, and a microsite to promote the American Songbook lineup. Carrying an established aesthetic through variety of advertising platforms was a rewarding challenge.
This project involved creating a series of promotional and collateral materials for the New York Public Library Annual Spring Luncheon. The theme that particular year was ‘The French Connection’ and while we presented a selection of different concepts to the Board of The New York Public Library, my concept of ‘two fish’ was chosen for final execution. I then adopted it through all collateral materials, which included a program, invite, info cards, and envelopes.
The last two pages in this gallery showcase my other concepts for the project, which were also presented to the Board, but didn’t make it into the final round.
Website design for DemandBase – a targeting & personalization platform for B2B marketers.
The task at hand was to redesign the existing website and logo while exploring refinements to the Homepage and subpage templates to better utilize Realtime ID and to create an experience that is at once stronger at promoting conversion and easier for the client to manage.
This project was created while freelancing for theBATstudio and wireframes for the site where provided by the IA.
Great Performers were looking for an upgrade to their existing site. The new website had to address the needs of this particular Lincoln Center program while being a solid vehicle in representing Great Performers lineup in the upcoming seasons. It was requested that we feature prominent links to the events calendar, season subscriptions and upcoming events on the homepage.
I started by conceptualizing and building wireframes. Once the structure of the site was approved, I took it to the next level and developed a series of templates to serve as various website pages. It was a pleasure to take this project from its inception all the way to production.
Design of a series of interactive charts for renewable energy investment company Walden Renewables.
The challenge here was to find the most eloquent, user-friendly and engaging way to represent energy usage across the US over the last decades.
These charts where created while freelancing for Limus Design. To explore interaction, please visit: http://www.waldenrenewables.com/
Lincoln Center Festival was the most challenging and perhaps one of the most successful website executions I worked on as part of Lincoln Center Digital Media team.
Calendar widget, found under 'current season' link, had to provide the user with multitude of browsing options; while searched events would be presented based on a user’s preference – either in chronological list order or by means of a photographic display, which would help capture the essence of the event.
I was the only designer on the project, responsible for both wire-framing and UI.
Website design for Online Marketing portal that strives to be among the leaders in the industry.
Simplicity was a key and a challenge for such content heavy website, which offered users extensive info about OMI, while letting them browse through all the unique services and providing a series of sign up options.
Official Website for Julian Kuerti – an up and coming Canadian born conductor. I was asked to design a website that would be simple yet elegant – not overly ornate or intricate. Yet it had to have a distinguished, personalized feel to it and to convey musical mastery.
I was approached by a theater troupe in need of branding and custom website design to establish online presence. The key requirement here was to present potential theatergoers with descriptive info about the troupe while inspiring them to attend upcoming shows with alluring imagery and a vintage look and feel.
The client was very happy with the outcome.
Presented here is a selection of event flyers I have worked on over the years.
While not my main area of expertise, the challenge of capturing the essence of any particular happening – whether an art exhibit, concert or a dance party, by means of metaphoric and evocative imagery has always been one of my creative passions.
Website design for theBATstudio – strategic consultancy providing brand, design and interactive services.
The key here was to capture potential client’s attention with minimalistic branding and bold, concise messaging while maintaining solid, uniform presentation throughout various sections of the site.
A series of holiday party invitation cards, conceived while at Simon & Schuster. The goal was to come up with a variety of sophisticated, celebratory designs that would share common aesthetical principals.
Website design for 2013 Out of Doors festival.
The requirement here was to feature calendar in a list format right on the homepage. Being such, together with my art director, we decided to keep the header portion of the site fun and celebratory – so as to provide elaborate visual illustration of this festival’s spirit. I was responsible for website’s design from its inception all the way to production, and Out of Doors team was very happy with the results.
Designed as an overview of services, Human Concepts corporate brochure provides summary of the company while highlighting various areas of expertise.
A centerpiece of Lincoln Center Festival 2013, Monkey: Journey to the West stage production needed its own microsite. Being based on the 16th century Chinese novel, my art director put forth the idea of an ancient scroll that would be a vehicle for the website’s content. I was responsible for both wireframing and UI and took the project from its inception all the way to production.
A series of compelling charts to illustrate complex mobile technology concepts.
These infographics where created while freelancing for Limus Design.
This website was developed while freelancing for theBATstudio. I was provided with the wireframes and had to skin them with a look and feel that engages potential B2B buyers, who are interested in licensing Healthline technology and content to other medical information websites. Importantly, this new B2B website needed to feel closely related to the main Healthline property – not an exact design copy, but also not a foreign entity.
Website design for AchieveMission – a well established consulting business in the non-profit sector.
The task at hand was to establish a timeless aesthetic, not associated with a particular brand or time period in the evolution of technology, develop a brand that can stand among the leading consulting brands in the sector and capture the essence of brand value while speaking to their core audience.
This project was created while freelancing for theBATstudio and wireframes for the site where provided by the Art Director.
Designed as an overview of the building’s properties, 950 Third Avenue corporate brochure features a summary of exceptional amenities, services and neighborhood attractions, as well as an impressive international tenant roster.
The challenge in designing the Faust Wine homepage was to maintain and improve upon the core visual representation of the brand, reflected in their former website, while re-organizing the structure to provide a more intuitive experience that drives interaction.
The client was very happy with the concept but decided to hold off on developing new website at this time. This homepage pitch was created while freelancing for theBAT studio.