This project involved designing a series of Giftybox guidebooks, each featuring a dozen NYC based venues. A gift certificate for one venue of choice was included with each guidebook.
These guidebooks were envisioned as a perfect gift idea – providing a recipient with a variety of gifts or experiences to choose from. In retrospect, this was a product similar to today’s flourishing retailers such as Groupon or LivingSocial. Conceived as a printed piece, which was aimed to be sold in bookstores and gift stores nationwide.